Unique Content - The key To Article Marketing
Unless you’re completely brand new to doing business on the internet, you’ll have heard about article marketing. Article marketing is how a regular person like you or me can gain a foothold into niche markets and target interested and motivated visitors and turn them into interested and motivated buyers.
Without a doubt article marketing is the most powerful way in which one can promote a website. Done properly article marketing is the effective way for getting targeted traffic to your site as well as helping to build backlinks. A short but informative article in order to promote a site may seem to take a lot of effort, but the returns you get are quite phenomenal. So just how does article marketing work for an online business?
For a start it cost little or not to write an article and then submit it to various article directories or even to other websites. Then in turn a directory or website will publish the article you have written on them. The affect is that the rankings for your site on search engines will begin to rise because of all the backlinks which have been created because other sites are now using your content.
Article marketing is extremely viral. As you will find it only takes one well written article using the appropriate targeting keywords will allow you to generate numerous links back to your site or to some other designated landing page.
Through your article marketing you as a new website owner or author can develop a reputation in your niche market of being an authority on it. A person who comes across one your articles in an article directory and remains interested so that they click on the link provided and visit your site, provides you now with the opportunity to build a more lasting relationship with that person. The next step then is to cultivate that relationship further by offering them more relevant content which will address certain questions or problems that they may have.
Sometimes you may hear from others that article marketing is not longer effective or that by submitting your article to numerous article directories only results in duplicate content, and which may put your site at risk of being de-indexed by search engines.
However let us put aside the arguments in relation to duplicate just for now. Article marketing is still every bit as effective as other traffic or promotional tools being touted today. Different strategies for promoting business are coming and going all the time, however with article marketing it strength lies in the fact that the World Wide Web relies on it. There is a constant need for fresh and relevant content to be available for people to read and use.
By creating content in the form of articles you will start to attract a steady stream of visitors to your site. Everyday millions of people go online looking for answers. With your articles you can place yourself in a strong position to provide the answers to their questions and convert the traffic into sales.
Article marketing is the one free or nearly free strategy to promote a product or website that anyone can do. It is an excellent way to bring in targeted traffic if you are willing to work at it consistently and for the long-term.
By writing informative articles using well-researched keywords in whatever niche you select, you can gain more exposure and higher search engine rankings. But, just submitting the same article over and over to hundreds of article repositories and niche websites can dilute the effectiveness of your article marketing efforts.
The real key to article marketing success is to submit unique versions of your articles to the different directories and websites. Daunting as this may sound the results are truly extraordinary and well worth the effort. Gone are the risks of duplicate content and slippage of ranking. While the definition of what constitutes duplicate content continues to be the subject of hot debate, many experienced webmasters are comfortable with ranges above 30%.
However, the more different there is between each version of an article you submit then the better. It is important that you keep in mind that all the top search engines spiders will take numerous elements of each page into consideration as well as the whole webpage when reviewing it. So just by making 30% of small changes to your articles will be more than enough to prevent it from being completely skipped over.
The smartest way when it comes to article marketing is to ensure that you submit unique versions of your articles. Not only will you gain more targeted traffic, but the increase in the rankings tends to last for much longer because of the backlinks you have built through the marketing of unique articles.
